Skylanders franchise reaches $500 million in sales
Activision has another money-maker, just in case that "Call of Duty" thing stops working for them. Skylanders has surpassed half a billion dollars of sales.
Activision has another money-maker, just in case that "Call of Duty" thing stops working for them. The publisher has announced that one of its other tentpole franchises has surpassed half a billion dollars of sales in the US. Including sales of accessory packs and figures, the two Skylanders games have generated over $500 million. According to Activision, that means Skylanders makes more money than Star Wars toys.
It should be unsurprising that Skylanders has been such a money-maker for Activision, given that the game retails for over $70, and additional Skylanders figures can go for $35. (And you thought Call of Duty DLC was expensive?)
Of course, given the franchise's success, don't expect the monolithic publisher to slow down its expansion of Skylanders any time soon. The franchise is now licensed to more than 120 licensees worldwide, so you can expect branded plushies, party goods, board games, bed and bath products, and more.
"We believe that Skylanders is one of the most innovative and exciting toy properties to hit the market and are thrilled to continue our strong support of the brand," Toys R Us' Richard Barry said in a press release. So, how much do you want to bet that there will be yet another Skylanders game this year?
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Andrew Yoon posted a new article, Skylanders franchise reaches $500 million in sales.
Activision has another money-maker, just in case that "Call of Duty" thing stops working for them. Skylanders has surpassed half a billion dollars of sales.-
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You're probably just throwing around adjectives without having a real opinion, but that display is actually amazing. The fact that you can take the different figures off the shelf and put them on the portal to get an overview of what that character does without ever taking it out of the package is pretty goddamn brilliant.
It also means that weirdo collectors could actually play with all of the figures without ever removing them from the box, which would be weird
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But you can still complete the whole game and just not go to those side sections. Those locked sections aren't important or anything. Think of them as small DLC areas.
But yeah, if you want to experience everything the game has to offer, you have to buy more figures. In fact if you want to experience everything you need to buy every one because they are part of "everything"!
It's such a genius concept
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