EA making sure all games have online component
EA's Frank Gibeau has talked about his company's push toward online connectivity, noting that he hasn't green lit any games to be developed purely as single-player experiences.
EA games have been notably more connected lately. From Mass Effect to Dead Space, the publisher's traditionally single-player titles are all getting some kind of online hook -- usually in the form of multiplayer modes. EA takes this as a point of pride, and studio present Frank Gibeau has indicated that will continue for the foreseeable future.
"We are very proud of the way EA evolved with consumers. I have not green lit one game to be developed as a single-player experience," Gibeau said at a Cloud Gaming conference reported by Superannuation (via PC Gamer). "Today, all of our games include online applications and digital services that make them live 24/7/365."
The answer came in the midst of boasts about how EA has positioned itself comfortably as the digital model creeped into retail. He says the company is better positioned than companies that are "marooned on one platform," since it hasn't abandoned the consoles for mobile devices and social games. "One of our biggest growth opportunities is Play4Free titles that allow customers to play at no cost and make purchases via microtransactions," he added.
Gibeau also noted the connectivity of the FIFA series, not only with online modes but for cross-platform features and stat tracking with the actual sport. He promised the company will be integrating similar features into other franchises like Madden, Battlefield, and SimCity soon.
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Steve Watts posted a new article, EA making sure all games have online component.
EA's Frank Gibeau has talked about his company's push toward online connectivity, noting that he hasn't green lit any games to be developed purely as single-player experiences.-
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Gibeau: So I don’t go up to every game team and ask – what is your deathmatch mode? [laughs] I look at how to make games a broader idea with online services.
http://www.develop-online.net/features/1067/EAs-leap-of-faith
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I don't see a problem with adding some kind of connected element to games. We're not talking about shoehorning in multiplayer. Nobody plays games in a vacuum. Look at all the people that post here about their experiences! It'd be nice if there was something in-game that could tap into that feeling of "connectedness".
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I think that's very much what EA is thinking.
Here's an interview from a while back with some actual substance as to what their strategy is (or at least was at the time): http://www.develop-online.net/features/1067/EAs-leap-of-faith
Note that at no point does he mention all games having a multiplayer component, and actually actively comes out against that stance. Also note that in this most recent article "connectivity" is mentioned in conjunction with things like FIFA's stat tracking with the actual sport.
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LOL up here in CANADA they call me the CANADIAN ORACLE. let me drop some science on you FOOLS.
the conditions have returned such that "engagement = money". there was a while there from like 1995 to 2005 where this was less the case. gaming mostly meant you buy a $50 product, and the company got $50 of your dollars irregardless of whether you finished the game or not. and this was the primary way you gota game. now that more gamers are kewl enough with DLC and microtransactions, its now back to "while you keep a gamer playing your game, you will earn money". the whole online push comes from the general idea that it is cheaper and easier to keep more gamers engaged for longer through social and multiplayer means. there are a few notable exceptions, but this is generaly the case. this is something that EVERYBODY is understanding now, not just EA. they just make headlines for saying it. -
Gibeau issued a retraction / clarification via Kotaku's Evan Narcisse: http://kotaku.com/5940782/ea-says-theyre-not-killing-single+player-games
"... You can have a very deep single-player game but it has to have an ongoing content plan for keeping customers engaged beyond what's on the initial disc. I'm not saying deathmatch must come to Mirror's Edge.
"What I'm saying is if you're going do it, do it with an open-world game that's a connected experience where you can actually see other players, you can co-operate, you can compete and it can be social. Everything that we do, we see the telemetry coming in telling us that's the best way to build our business and that's the best way to build these experiences and be differentiated from others. Yeah, I'm not suggesting deathmatch must be in Bejeweled. It's just… You need to have a connected social experience where you're part of a large community."
Sigh. Remember back when Yager developer Cory Davis said that multiplayer was bolted onto Spec Ops: The Line? http://www.shacknews.com/article/75505/spec-ops-the-line-multiplayer-like-a-cancerous-growth Remember back when Irrational gave up on trying to bolt on a multiplayer mode to Bioshock Infinite? http://www.shacknews.com/article/75215/report-bioshock-infinite-multiplayer-modes-axed-game-still-on-track
He does try to dissuade fears of alienating single-player narrative with social elements:
"The new Sim City, you can play single-player. Mass Effect 3, you can play single-player. FIFA, Madden… I still passionately believe in single-player games and think we should build them. What I was trying to suggest with my comments was that as we move our company from being a packaged goods, fire-and-forget business to a digital business that has a service component to it. That's business-speak for ‘I want to have a business that's alive and evolves and changes over time'"
Frankly, Frank, I don't trust you to responsibly integrate social elements with single-player narrative. I think I'll just stand back and seek that from other developers.-
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How many games have developers told us will "only be a trilogy" and are branching out to sagas? Halo, for instance, they said it was only going to be 3 games. Well, they saw a loophole. "ODST" and Reach were the loopholes. So now that 343 Industries has taken over on Halo, we have Halo 4 out this year. Gears of War was supposed to "only be a trilogy," yet we have a "sub-story" or "pre-story" to Gears of War X.
Gist of it is: when a developer says "it's only going to be a trilogy," they are full of shit.
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You won't be fooled again, I won't be fooled again, but there are idiots out there who just want to play games. And don't care what the developers/publishers do to the game. It's the tried and true (I'll say it before someone else does: "elitists") gamers that don't put up with the shit slinging dev/publishers do.
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Its ok, EA cant possibly keep fucking up their games and their devs reputations any more than they have already.
I'm losing interest in gaming anyway.
Soon I just wont give a fuck. I'm not alone either. Lets see if EA has a strategy to keep the 40 something crowd interested and more importantly paying for games.
As it stands, I'm slowly reverting back to reading. -
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This is complete bullshit. I had no interested in playing the Dead Space 2 online content (which was a lame Left for Dead rip off anyway) or the Mass Effect 3 call of duty online mod. Slapping mediocre/uninspired online content on to every title just takes away from the time and resources spent on the single player experience, which what most of us want from these titles in the first place.
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I might be biased here, but I really liked ME3's MP.
Again, I am a ME fanatic tho, and I thought they did a great job with 3 overall, SP and MP. Of course I had to really wait for the Extended Endings but omg, they totally made up for it, and Leviathan DLC is awesome.
But I still think most games do not need an online component, social or MP-wise, Dead Space 2 as someone mentioned, was shit MP. Why bother?
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