Update: The campaign hit its goal at 2 p.m., less than 10 hours after it launched.

A new Kickstarter project is making waves, by proposing an open-source, hacker-friendly platform using Android as its backbone. "OUYA" merges the "satisfying" experience of a console with the developer-friendly nature of the Android marketplace. The project is seeking nearly a million dollars in funds, but it's already managed to reach more than half its lofty goal within just a day.

The project's goal is $950,000, a figure it's likely to hit. It's been less than a day, and it's hit more than $590,000. That's no doubt because the higher dollar amounts, $95 and $99, offer the console itself as a reward. So far, the project hasn't outlined any stretch goals, but they seem likely.

The funding will go towards converting the prototype to production models with approvals from regulatory agencies, development kits, production orders, and possibly some first-party game development. It also claims that games will be required to offer a free element, be it a demo or the full game with microtransactions.

OUYA has already specified its technical specs, including a Tegra3 quad-core processor, 1 GB of RAM, 8 GB of flash storage, an HDMI connection, and Android 4.0. The controller looks fairly standard for consoles, with eight action buttons, two analog sticks, a D-pad, and the addition of a touch pad.