Mass Effect 3 advertising 'not misleading' ad watchdog concludes
An advertising watchdog agency has cleared Electronic Arts in an investigation whether the publisher's Mass Effect 3 ads misled gamers about how their actions would impact the ending of the game.
Vocal haters of the Mass Effect 3 ending won't be happy, but an advertising watchdog agency has cleared Electronic Arts in an investigation whether the publisher's ads for the game misled players about how their actions would impact the finale.
A ruling from the Advertising Standards Agency determined that, while EA may have overreached a bit in its claims in a Mass Effect 3 ad that "decisions you make completely shape your experience and outcome," the three endings were different enough and the outcomes were determined by how the players performed in the three games.
The ASA, which got involved after complaints about the ads, continued (via CVG):
"We also acknowledged that there appeared to be a large number of minor variations in the end stages of Mass Effect 3, and that those were directly impacted by choices made by players earlier in the game(s). Whilst we acknowledged that the advertiser had placed particular emphasis on the role that player choices would play in determining the outcome of the game, we considered that most consumers would realise there would be a finite number of possible outcomes within the game and, because we considered that the advertiser had shown that players' previous choices and performance would impact on the ending of the game, we concluded that the ad was not misleading."
BioWare will be releasing Extended Cut DLC for free later this summer that offers a bit more explanation of the ending.
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John Keefer posted a new article, Mass Effect 3 advertising 'not misleading' ad watchdog concludes.
An advertising watchdog agency has cleared Electronic Arts in an investigation whether the publisher's Mass Effect 3 ads misled gamers about how their actions would impact the ending of the game.-
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I'm calling it, this is definitely what will happen.
and this http://www.eurogamer.net/articles/2012-02-03-bioware-suggests-keeping-mass-effect-3-saves
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The only really misleading thing about ME3 for me is the "you will get all endings only playing SP", while it has been proven that 4k EMS, needed for all endings, is not possible in SP alone and you have to play mobile apps and/or MP to get it. Which was a really dick move to get people into paid apps and microtransactions.
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