Lego renews Star Wars license for ten more years
The Lego Group has received the rights to make Star Wars video games and toys for another ten years, Lucasfilm announced today.
Lucasfilm Ltd announced today that it renewed its Star Wars deal with the Lego group, ensuring more toys and video games to come in the popular line. The deal extends for the next ten years, so we should have plenty of time to see more Lego games hitting store shelves.
Since 1999, the company has produced dozens of Star Wars-themed Lego sets, along with three video games on a wide variety of platforms. It was also the first of the licensed property Lego games, which has since manifested with brands like Indiana Jones, Pirates of the Caribbean, Harry Potter, and Batman. Currently TT Games is working on Lego Batman 2.
"It is very rare to find an evergreen property that delivers growth year on year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our Lego business continues to grow exponentially," said Lego VP of entertainment Jill Wilfert in the announcement. "Star Wars is a cultural phenomenon that shares many characteristics with the Lego brand - cross generational appeal, versatile story and character content, creativity and imagination - and we believe that we can continue to grow LEGO Star Wars for many years to come."
-
Steve Watts posted a new article, Lego renews Star Wars license for ten more years.
The Lego Group has received the rights to make Star Wars video games and toys for another ten years, Lucasfilm announced today.-
-
the Battle for Alderaan
http://www.digitalbusstop.com/wp-content/uploads/2010/09/Trooper-on-Fire-580x400.jpg -
-
-
-
-
-
Yeah the new Falcon is pretty decent and not super expensive and grand. I would still buy the UCS Falcon if they re-released it.
http://dl.dropbox.com/u/31450/Pictures/Lego/IMAG0418.jpg-
I haven't built a LEGO set in so long and I happen to find a new one in a box in my closet when I was putting luggage away. I built it over the weekend (450 piece star wars set) I want to build something else now.
I might get Obi Wan's Starfighter http://www.amazon.com/LEGO%C2%AE-Star-Obi-Wans-Starfighter-10215/dp/B0044S1O2C/ref=pd_sim_t_3
It's part of the UCS and it's only $74 shipped.
This looks awesome too: http://www.amazon.com/LEGO-Star-Wars-Tantive-10198/dp/B001USFNZ8/ref=pd_sim_t_6 I believe that's the one in your picture correct?
-
-
-
-