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Mass Effect 3 offering unlocks via Facebook 'missions'

The cross-marketing campaign for Mass Effect 3 is a universe unto itself, spanning action figures, books, and more. Here's another way for you to get virtual gear from the Mass Effect franchise: Facebook.
Andrew Yoon
22

The cross-marketing campaign for Mass Effect 3 is a universe unto itself, spanning action figures, books, and more. Here's another way for you to get virtual gear from the Mass Effect franchise: Facebook.

Mass Effect 3 Mission Command on Facebook will let you spam your friends in various "missions" that will help you unlock Xbox Live Avatar items, add-ons, and more. According to a promotional invite to the program, "your decisions will determine the rewards." The more you interact with the app, the more chances you'll have to earn a "custom Paragon or Renegade Xbox 360 with Kinect."

The first "mission" will have you signing up for the Facebook app. According to the site, if the promotion gets "enough recruits," everyone will be able to receive the Normandy prop for their Xbox Live Avatar.

Future "missions" may involve a bit more creativity. For example, next week's challenge will have members submitting a "pick up" or "rejection" line to Liara for a chance to win early access to the Mass Effect 3 demo. A future mission will have you creating a video recreating moves from the game for a chance to win a Mass Effect 3 customized Xbox 360 system with Kinect.

For more info, check out the game's official rules.

Andrew Yoon was previously a games journalist creating content at Shacknews.

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  • Shacknews legacy 10 years legacy 20 years
    reply
    February 2, 2012 8:30 AM

    Andrew Yoon posted a new article, Mass Effect 3 offering unlocks via Facebook 'missions'.

    The cross-marketing campaign for Mass Effect 3 is a universe unto itself, spanning action figures, books, and more. Here's another way for you to get virtual gear from the Mass Effect franchise: Facebook.

    • snubble100 legacy 10 years
      reply
      February 2, 2012 8:33 AM

      I have a strange feeling this stuff is going to culminate in a Mcdonald's Happy meal toy series.

      • OutlawSundown legacy 10 years
        reply
        February 2, 2012 10:09 AM

        I would totally buy a few happy meals if the toys were cool.

        • JarEme legacy 10 years
          reply
          February 2, 2012 11:56 AM

          I've never had a Happy Meal so I looked it up on Wikipedia to see what's even in one. It says that Australian Happy Meals include apple slices with either tomato or barbecue sauce. What a frightful combination.

      • MeenMunky legacy 10 years legacy 20 years
        reply
        February 2, 2012 2:54 PM

        EA has advertised with Papa John's, you may not be far off.

    • homeboyJim legacy 10 years legacy 20 years
      reply
      February 2, 2012 8:35 AM

      Hopefully the core single-player game is still good and I can just ignore all this cruft.

      • nin-a legacy 10 years
        reply
        February 2, 2012 2:31 PM

        I've got a bad feeling about this...

    • [deleted] 1856106348 legacy 10 years
      reply
      February 2, 2012 8:35 AM

      [deleted]

    • baron calamity legacy 10 years legacy 20 years
      reply
      February 2, 2012 8:37 AM

      Only if an unlock is a Wrex costume.

    • icedcool legacy 10 years legacy 20 years
      reply
      February 2, 2012 8:37 AM

      Spam my facebook account and I'll remove you as a friend.

    • Lickuright legacy 10 years legacy 20 years
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      February 2, 2012 8:47 AM

      I just did this last night so far its crap nothing happend other then to tell me to post the same rehash mission on my wall and let others know about it.

    • Conniption-Fit legacy 10 years
      reply
      February 2, 2012 9:05 AM

      Eff this, get me to play this game so EA can mine a bunch of info about me as a person who is interested in Mass Effect. So they can use loopholes in FB Privacy to mine my friends to find out who is friends with a person who likes Mass Effect and do they like Mass Effect too? Sounds like this is more intrusive than its worth.

    • Creepin_Jeezus legacy 10 years
      reply
      February 2, 2012 9:12 AM

      WHAT THE FUUUUUUCK?!

    • [deleted] 1789559702 legacy 10 years
      reply
      February 2, 2012 9:13 AM

      [deleted]

    • MercFox1 legacy 10 years
      reply
      February 2, 2012 9:13 AM

      hahahahaha

    • code-e255 legacy 10 years legacy 20 years
      reply
      February 2, 2012 9:24 AM

      Fuck this shit. Not buying. At this point I don't care how good the actual game is.

      • Volatus32x legacy 10 years
        reply
        February 2, 2012 9:26 AM

        I'm considering canceling my pre-order. I ordered the CE, too :(

      • Zek legacy 10 years legacy 20 years
        reply
        February 2, 2012 2:41 PM

        This reaction is just as stupid as the promotions. It's always easily ignorable, just ignore it and play the game.

        • nofxsux legacy 10 years legacy 20 years
          reply
          February 2, 2012 11:48 PM

          No it isnt. This dumb marketing should turn off people to playing EA's games. We arent your pawns to promote your products on our facebook pages.

        • VictoriouSecret legacy 10 years
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          February 3, 2012 12:15 AM

          Multiplayer affecting the singleplayer, gimicky facebook bullshit, expecting that people will hate the ending, promises of more DLC to get the whole story...

          If you don't like it, don't buy...how is that a stupid reaction?

    • [deleted] 481526362 legacy 10 years
      reply
      February 2, 2012 9:25 AM

      [deleted]

      • DewFuel legacy 10 years
        reply
        February 2, 2012 10:09 AM

        clown on a unicycle juggling water balloons

      • g3dHorse legacy 10 years
        reply
        February 3, 2012 2:22 AM

        Social media consultants.

    • Shadowdane legacy 10 years legacy 20 years
      reply
      February 2, 2012 9:26 AM

      Yah fuck that... not buying this game.

    • DM7 legacy 10 years legacy 20 years
      reply
      February 2, 2012 9:27 AM

      Milk it for all it's worth since it's the last of the franchise! lol

      • Volatus32x legacy 10 years
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        February 2, 2012 9:29 AM

        That's what they want you to think...I could see them keeping the ME universe going via other types of games and then pulling this cross promotion DLC shit because you know ME3 is going to sell a ton.

        • Derringer legacy 10 years legacy 20 years
          reply
          February 2, 2012 2:49 PM

          "Commander Shepard's Kart Racing eXtreme!" incoming!

    • Downforce legacy 10 years legacy 20 years
      reply
      February 2, 2012 9:31 AM

      what the fuck is going on. god damn. does this have any SP content? this is getting fucking dumb

    • Rehevkor legacy 10 years
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      February 2, 2012 10:08 AM

      There is absolutely no way I'm buying this at launch. If ever there was an argument for waiting on the GOTY edition, this is the game for it.

      • Zatric legacy 10 years
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        February 2, 2012 12:00 PM

        I'm with you here, there is no way I'm interested in jumping through all these hoops to get single player content in a *gasp* single player game. If the GOTY edition contains all the content without having to do all this other crap then I may consider buying it.

    • [deleted] 1915066098 legacy 10 years
      reply
      February 2, 2012 11:50 AM

      [deleted]

    • [deleted] 439710436 legacy 10 years
      reply
      February 2, 2012 11:57 AM

      [deleted]

    • Rice-Rocketeer legacy 10 years legacy 20 years mercury mega
      reply
      February 2, 2012 2:20 PM

      Man, WTF Bioware. Actually, I have a feeling this is all EA.

      I honestly can't see the devs being all like: "YEAH. This is a GREAT IDEA!"

      • one random winner legacy 10 years
        reply
        February 2, 2012 2:52 PM

        Yup, then again, I'm pretty sure Bioware of today is just a shell of it's pre-EA days.

    • cetra00 legacy 10 years
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      February 2, 2012 2:40 PM

      It's almost like they are asking for a DLC torrent pack to be created.

    • Zollington legacy 10 years
      reply
      February 2, 2012 2:40 PM

      Wow. What haven't they used for mass effect 3 dlc.....

    • Agrona legacy 10 years
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      February 2, 2012 2:42 PM

      It's all XBox stuff. Or clothes, which would be cool, but the 'missions' for those are a little extreme.

      (Unless I could win by "building an omniblade" out of orange crayon and cardboard)

    • Dschinghis Khan legacy 10 years
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      February 2, 2012 2:48 PM

      This has to be a troll.

    • Lucien Irenicus legacy 10 years
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      February 2, 2012 2:50 PM

      goddammit.

    • pancake humper legacy 10 years
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      February 2, 2012 2:51 PM

      lol BioWare.

      After the insanity of what they are changing to SWTOR already, BioWare is slowly losing touch with everything.

    • AxeMan808 moderator legacy 10 years legacy 20 years
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      February 2, 2012 3:05 PM

      Yep. I'm done.

    • VictoriouSecret legacy 10 years
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      February 2, 2012 11:53 PM

      Wow...fuck that. Pass.

    • Conan legacy 10 years legacy 20 years mercury ultra mega
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      February 3, 2012 12:05 AM

      I was holding off on playing ME until I could do all three at once. But I'm getting less and less interested.

    • [deleted] 147069810 legacy 10 years legacy 20 years
      reply
      February 5, 2012 9:50 AM

      [deleted]

Hello, Meet Lola