If there was ever any doubt that Modern Warfare 3 would continue the Call of Duty series trend of massive launches, those can be put to rest. Activision announced today that it has set a new five-day record with sell-through revenue topping $775 million, overtaking both Black Ops ($650 million) and Modern Warfare 2 ($550 million). That's right: the series is still growing every year.

Of course, this also means new records set for online play. On Xbox Live, 3.3 million unique players logged in on one day, topping the previous record of 2.6 million from Black Ops. It also set a new record of 3.3 million concurrent players, who logged 7 million multiplayer hours on launch day. The PS3 version also hit a new record for simultaneous players on launch day, though Sony was less forthcoming with specific numbers.

In the announcement, Activision Blizzard CEO Bobby Kotick calls the series "one of the most valuable entertainment properties in the world," and notes that retail sales for the entire series have exceeded $6 billion. With a "B."

"As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else," said Activision Publishing CEO Eric Hirshberg in the release. "Our incredible teams at Infinity Ward and Sledgehammer Games have done just that. Call of Duty: Modern Warfare 3 continues to thrill core gaming enthusiasts as well as draw new people into the medium, which is not an easy balancing act. But it takes more than a great game. I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them."