Though Saints Row: The Third just arrived in stores this morning, a handful of DLC is now available for purchase for the title.

The most curious batch of content available is the "Invincible" DLC, which gives players the power to "never worry about dying or running out of ammo." Essentially, the content is nothing more than a few cheat code toggles and it's priced at $2.99 on the PC, Xbox 360, and PlayStation 3.

"More cheats than you'll know what to do with," the content's Steam page notes. "Never worry about dying or running out of ammo! Unlock the Get Down Cheat that makes you ultra limber. Super Saints gives you better guns and better health while Ultimate Clip ensures that you're always ready to fire. Get Infinite Mass for your vehicle plus Super Explosions and you'll be ready for anything!"

Personally, I'm not a fan of this industry trend. Other games have sold quick access to unlocks, like EA titles, for a price, sure, but this is different. These are cheats. At least when Microsoft sells its 'Keys to the City' DLC for the Crackdown series, they don't charge for it. Capcom recently launched similar cheat-based DLC for Dead Rising 2: Off the Record for $5.

There is other content, however. For $1.99, players can grab the 'Shark Attack Pack,' featuring a hat and fish gut firing weapon dubbed thee Shark-o-Matic. There's also THQ's highly touted Saints Row: The Third 'Season Pass' on offer for $20 and includes future access to number of new missions among other bonuses.

According to THQ, about 40 weeks worth of content is planned for Saints Row: The Third.