GameStop pulls Deus Ex PC from shelves, Square Enix apologizes
GameStop is now pulling PC copies of Deus Ex: Human Revolution to return them to Square Enix. Meanwhile, Square itself has issued a public statement on the issue.
Following yesterday's events, GameStop is now reportedly pulling PC copies of Deus Ex: Human Revolution from shelves entirely, though the retail giant is still honoring pre-orders and selling digital copies through its Web site. This comes just as Square Enix offers a public mea culpa for failing to let GameStop know that free OnLive codes were included.
Joystiq reports that an internal memo tells stores to pull all regular PC copies for recall to the vendor. The memo also notes that unfulfilled reserves should be taken care of from the back room inventory, and that returns will be given with a receipt. The memo actually directly mentions GameStop's development of a competing streaming service with Spawn Labs as the reason for the decision. Shacknews has contacted GameStop to confirm the memo's veracity.
Meanwhile, Square Enix has offered a press release, taking responsibility for failing to let GameStop know about the OnLive coupon offer included in new copies:
As part of Deus Ex: Human Revolution's boxed offering on PC, Square Enix included a third party coupon. GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America or purchase a digital download copy online from www.gamestop.com.
An industry analyst says the GameStop's actions so far are "probably legal," and Square Enix's public apology reaffirms that. However, their aggressive tactics are certainly not doing the company any PR favors.
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Steve Watts posted a new article, GameStop pulls Deus Ex PC from shelves, Square Enix apologizes.
GameStop is now pulling PC copies of Deus Ex: Human Revolution to return them to Square Enix. Meanwhile, Square itself has issued a public statement on the issue.-
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That's the Gamestop way though. I remember I once bought a PC game from Gamestop and opened it only to find it had no game in it. When I brought it back to them I said, "Hey, there is no game in this box" and the guy who sold it to me said, "Yeah I know" and proceeded to look back at a pile of empty boxes of the same game.
I don't buy from Gamestop anymore. -
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It's like this.
Square-Enix made a deal with OnLive. Gamestop didn't like that deal cause they want to compete in that digital market space, so they went ahead and made a BETTER deal with Square-Enix BEHIND ONLive's back.
How much you wanna bet ONLive sues over this?
Now they issuing apologies?
Smells like shit to me.
They took a jab at the smallest competitor, in this case ONLIve.
HEY, FUCK YOU GAMESTOP! -
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Pulling the coupon code out was bullshit, opening up the package selling it as new is slimey, but them not selling it completely is not only up to them I think Gamestop as much as it pains me to say it is in the right. You can't just sneak stuff into a product and expect the retailer to sell it. Although I find it weird for companies to apologize, Square Enix is definitely the one of the two that should.
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This is completely idiotic, so Wal-Mart would have the legal right to open up every box of cereal that included a toy and remove them because they were not informed prior that the toy would be included with the cereal? Now will any bonus material that is included in any product is subject to removal by retailers? DLC codes: Removed. Console Bundles with Games: Games Removed. Cracker Jack Box: Prizes Removed.
Retailers have no right to alter product contents at their whim. Taking it off the shelf is what they should have done if they had a problem with the product not screw with the product. They sure have messed up what little reputation they still had among PC gamers. -
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That one they fixed too. Mine came without the pre-order code, but after I sent in a complaint I got a call from the District Manager, personally, and was able to get the code from the local store.
This whole OnLive business is crap though. Since I'm posting from a pseudo-netbook right now I can say an OnLive copy of DX:HR would DEFINITELY be something I'm interested in.
I really hope Square provides some kind of way to get an OnLive coupon for those of us who were janked in the wing-wong by GameStop.
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This is so insanely fucking retarded. Fuck you, GameStop. Way to bully publishers over something so trivial. Customers understandably get upset when they are sold open product as new. Regardless of the reason why.
I can't wait for the day when all you can sell is fuckin' used games because digital distribution makes you totally irrelevant.
And for the record, I bought my copy of Deus Ex: Augmented Edition from GameStop. If I had've known they'd be such faggots, I likely would've gone elsewhere. -
Gamestop continues to come across completely sleazy. They're quite welcome to choose what they will and will not sell, but opening a fucking packaged product and screwing with the contents before selling it as NEW is scum.
Nevermind that they already open so much software and sell it as new, but this is going a step beyond. -
I stopped giving my money to GameStop a long time ago. Every time something like this comes up, it further justifies my decision.
If I were Square Enix, I would have told GameStop, "Blow us! You don't have to carry our game. There are plenty of other convenient outlets for customers to acquire the game." -
If there was a sales agreement that said "We don't stuff our boxes with stuff that competes with your sales model", then Square is right to apologize.
Perhaps during the next negotiation, Square could request that Gamestop not sell the same disk 5x in their lucrative flea market operation as a quid pro quo.
Gamestop's model is a dying business approach anyway. I can understand why they would lash out at a promotion that directly attacks not just their franchise but their entire way of doing business. When the next game consoles come out, and they're 100% digital download, well, it's gonna be the death knell for Gamestop stores.
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