Star Wars: The Old Republic breaks pre-order record, EA sales reveal
EA is the "#1 publisher in Western markets," according to its latest quarterly financials. Portal 2, Dragon Age 2, and Crysis 2 all broke two million sales, while pre-orders for upcoming titles--specifically Battlefield 3 and The Old Republic--are beating
EA is the "#1 publisher in Western markets," according to its latest quarterly financials. The company command a 16% segment share for the quarter ending June 30th, thanks to the success of games like Portal 2, Dead Space 2, and Dragon Age 2. All three titles have sold over two million copies each. Crysis 2 is an even bigger success, having sold over three million units. (Who needs Steam?)
NCAA 12 is also a strong performer for EA Sports, with sales up 17% from last year. Given the recent resolution of the NFL lockout, next month's Madden should also be a hit for the company.
EA reveled in a number of other statistics: FIFA 11 has sold nearly 15 million units so far, while the last Battlefield game, Bad Company 2, has sold over nine million units so far.
The Battlefield franchise appears to be gaining momentum, and EA is pointing at pre-orders of Battlefield 3 as evidence of that. According to the company, pre-orders are up "more than 10x" Bad Company 2's, undoubtedly helped by a more aggressive marketing campaign, a new graphics engine, and a pre-order campaign that offers DLC for free.
In addition, BioWare's upcoming Star Wars: The Old Republic has broken EA's record for pre-orders, an impressive feat given the limited distribution of the digital version of the game. The company said it was planning on "limiting supply at launch" -- a feat it seemingly cannot accomplish.
Looking even further ahead to 2012, EA plans on announcing what appears to be up to four new sports titles in the same quarter as SSX and Mass Effect 3. The titles are unannounced, but we hope to get more info at an investor's conference call, happening now.
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Andrew Yoon posted a new article, Star Wars: The Old Republic breaks pre-order record, EA sales reveal.
EA is the "#1 publisher in Western markets," according to its latest quarterly financials. Portal 2, Dragon Age 2, and Crysis 2 all broke two million sales, while pre-orders for upcoming titles--specifically Battlefield 3 and The Old Republic--are beating-
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Just pointing out that, in the time frame that this report reflects the "Who needs Steam?" comment doesn't really apply as it was on Steam for the majority of it. Not to mention, as someone else pointed out is all platforms wide.
I would say just wait until we see the trend of next quarters, but next quarters will probably be nowhere near as high anyway because the release period window where a the largest spike in sales has already passed. (Other than big sales/lowered prices which may or may not cause a huge spike.)-
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Because the "Who needs steam?" comment/aside is attached to the Crysis 2 sales numbers, not the BF3 numbers. So the BF3 numbers is irrevelant to my arguement of "You can't really say that."
In fact BF3 isn't even brought up until 3 paragraphs AFTER the unfounded for Crysis 2's "Who needs steam?"
Now if the snark was after BF3 I would have no arguement. But it's not. It's after Crysis 2, which it doesn't apply to for this period of time at all.
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It's not an EA game, EA is merely distributing that title, they can't claim to take anything but a minor share of those retail sales. EA is not a publisher of Portal 2, Valve is not in the EA partners program like Crytek who actually take money from EA to make their games. But still, EA put the game on the shelves, and those figures look nice for investors, so why not talk about it?
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Distributor is not the same as Publisher is not the same as Developer.
Portal2 was developed by Valve, distributed by EA.
NCAA Football was developed by EA-Tiburon + published by EA
Dungeon Siege 3 was developed by Obsidian + published by Square-Enix.
Sometimes a publisher will go through a different distributor in a foreign region. Sometimes you get multiple publishers that own different portions of the game too. Regardless usually the publisher does the marketing, and its their name that's branded into the product. A few years ago most consumers thought "Rockstar" and "Blizzard" and "Atari" were independent companies when they were respectively: Take 2 (multiple studios), Vivendi (independent wholly owned studio), and Infogrames (rebranding label).