PopCap to be acquired by EA
PopCap, makers of casual games like Plants vs. Zombies, Peggle, and Bejeweled, will be acquired by EA.
PopCap, makers of casual games like Plants vs. Zombies, Peggle, and Bejeweled, will be acquired by EA for $750 million. The announcement comes just weeks after initial rumors pegged a one billion dollar acquisition by EA. In actuality, EA will pay approximately $650 million in cash and $100 million in shares of EA common stock to "certain stockholders" of PopCap.
EA has been aggressively pursuing the digital and casual market, and the PopCap acquisition will help augment EA's growing portfolio in the arena. It purchased Playfish two years ago, a deal which has translated some of its biggest properties into Facebook games.
"EA and PopCap are a compelling combination," said EA CEO John Riccitiello in a press release. "PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1 billion digital business. EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels."
"We picked EA because they have recast their culture around making great digital games," said David Roberts, CEO of PopCap. "By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience."
The deal is expected to close next month, subject to "customary closing conditions" and "regulatory approvals." EA will have a press conference soon, and we'll update with further details.
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Andrew Yoon posted a new article, PopCap to be acquired by EA.
PopCap, makers of social games like Plants vs. Zombies, Peggle, and Bejeweled, will be acquired by EA.-
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Various sources value the company at $2 billion to $4 billion
http://www.forbes.com/forbes/2011/0228/technology-gabe-newell-videogames-valve-online-mayhem.html
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Hahahaha, "As long as I get a free copy of Mass Effect 3, it's all good!"
http://twitter.com/#!/Greenspeak
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Players interested in multiplayer can redeem the one time use multiplayer ticket that comes with new copies of the game. Your multiplayer trial will last one day, after which you may purchase additional tickets for 24 months of additional play with this title (available in packs of 5 only). Tickets may not be transferred or used with other EA games.
NOTE: Multiplayer servers for this service will be discontinued six months from the date of the game's release on Origin.
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or•i•gin (ôr-jn, r-)
1) The point at which something comes into existence that I don't care about.
2) The moment the games industry collapses for the 2nd time when the bubble bursts and it turns out only addicted "core" gamers are actually paying for shit in the free and casual space.
3) The point in time when everyone at Pop Cap is fired due to the "normal end of development cycle" and sales not matching over inflated marketing hype to boost shareholder confidence.
* Definition 2 doesn't apply to privately held companies like Valve, Bethesda, and smaller independents, which don’t have to strive for completely unrealistic year over year growth to satisfy stockholders.
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