Capcom senior VP: PSN outage costing 'hundreds of thousands, if not millions'
The PSN downtime is costing Capcom "hundreds of thousands, if not millions of dollars in revenue" according to senior vice president Christian Svensson.
The data theft hack that forced Sony to pull the PlayStation Network has already gone on longer than expected, and each day means potentially missed revenue for developers and publishers. Capcom senior vice president Christian Svensson outlined just how deep those cuts might be in a recent Q&A.
"As an executive responsible for running a business, the resulting outage obviously costing us hundreds of thousands, if not millions of dollars in revenue that were planned for within our budget," Svensson said. "These are funds we rely on to bring new games to market for our fans.
"In short, the hackers appear to be trying to 'punish' Sony for some perceived injustice, and they've been effective in that I suppose. But they're also punishing millions of other consumers and businesses which makes it impossible to be sympathetic to their 'cause'."
Full restoration of PlayStation Network services, including the store, is expected by May 31 -- but at that point the downtime will have lasted over a month. When the network had only been down a few days, Sony promised extra promotion to studios that were set to release games during the outage. But as that downtime edges closer to a full month, even the extra promotion could get overcrowded as a glut of missed releases may hit simultaneously.
Sony Europe has already outlined its own Welcome Back program, which will include a choice of two PS3 games out of five, and two PSP games out of four. It's unknown, at this time, if these will all be first-party Sony titles, or how Sony may compensate the publishers of the free games.
Shacknews has reached out to several developers for their own word on the potential cost of the downtime, but as of the time of publishing, none have responded.
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Steve Watts posted a new article, Capcom senior VP: PSN outage costing 'hundreds of thousands, if not millions'.
The PSN downtime is costing Capcom "hundreds of thousands, if not millions of dollars in revenue" according to senior vice president Christian Svensson.-
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Somehow, I think Mr. Svensson is following Sony's allegations that Anonymous is behind the theft. Anonymous was behind the 'punishing' of Sony, but they halted their attacks after realizing they were punishing customers too. Unfortunately, it seems when Anonymous opened the door, they claim that someone else managed to slip through and steal the data and even implicated Anonymous by leaving a file reading "We are Legion". I'm not sure which side is telling more truth, but for some reason I'm willing to side with Anonymous. I mean, if they wanted to steal data, they could have persisted with their attacks and probably gotten a lot more while Sony techs were distracted.
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There's been so many stories floating around since Anon started that it's hard to pinpoint just what happened. Some stories suggest only DDOS attacks, as you said and others suggest that they took more aggressive forms of attacks. I just find it difficult to accept that a hacker group that is supposedly fighting for hacker rights would shoot themselves in the foot by theft on top of network attacks. It would be counter-productive.
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Netflix got caught in the middle of all this. You CAN still access Netflix through PSN, but the process isn't exactly intuitive. When you start Netflix, just select Cancel every time the system prompts you to log in to PSN. After two or three attempts, the system basically says, "Aw, fuck it," and dumps you into Netflix.
But does your average consumer know that? Nope. They just see PSN denying them access and decide to cancel their Netflix account because why pay for something they seemingly can't use?-
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This happens to us and our friend also. We try to login, we keep getting kicked back. We keep trying, it eventually stops but when we try to play a show it says you must be logged in.
Summary: Works for some, not for others. Still interested to hear impact on Netflix, indies, and thank GOD it didn't happen when the Tester 2 was coming to a wrap! Christ all mighty I might have missed the final episode! -
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I've been watching Netflix on my ps3 everyday since the outage i dont understand how it can work for some and not for others. Its not like running shit on a pc arent ps3s mostly the same and all of them should be on the same software version. Even my technology unsavy father can get the ps3 to play netflix.
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I wouldn't be suprised if the toll from this outage nears a billion dollars total. Think of all the missed sales over psn, then there's future sales they'll be missing as customers may no longer want to give Sony their CC #s, there's disc based sales they're missing out on (I bought Portal 2 on 360 because of this, I'll probably get L.A. Noire on 360 because of this as well), there's the money Sony will have to pay for credit monitoring, plus all the money involved in the welcome back programs (free games and whatnot), then there's the general consumer who may not even own a PS3 who will shy away from Sony products because they keep hearing this on the news, also let's not forget people who are getting fed up with this and just outright selling their PS3s (no joke my friend did this, he heard his CC info may have been stole then canceled his card and sold his PS3 to Gamestop.) This is going to cost Sony dearly.
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Yes! Look at everything I mentioned. Also think about the cost of paying all these people to rebuild the network and the cost to hire 3 security firms to look at their data and investigate things. Also Sony created a new position to oversee network security (think about what that costs in salary and benefits).
There are literally people who will see this on the news and then choose a Toshiba laptop over a Sony because they think it's more secure. I know that sounds idiotic but it happens. I know because I used to work in retail and dealt with people like that all the time. This is going to cost Sony HUGE.
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a billion seems a bit much. i'm thinking it'll be a couple million dollars in lost sales which still seems like a bit much (but who knows). also, they'd be spending plenty of money compensating customers and will probably have to drop some more money for advertising once everything is back up and running.
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Right I'm talking total dollars for EVERYTHING. That's lost revenue from PSN sales to the full salary plus benefits of their newly appointed "network security "guy. Had this whole thing not happened that job position wouldn't have been created. There's just so many different facets of this situation, it's going to be hard to quantify a true dollar amount. I think in the long run it will run them hundreds of millions of dollars. I mean can't even imagine what the cost of the credit monitoring service alone will cost them.
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To be clear, the Bloomberg article isn't the basis for this one. Capcom's senior VP remarked that the PSN outage is costing them money, present-tense. He made no reference to the inaccurate May 31 deadline. We mentioned the possibility of the PSN being out until May 31 as a side-note, but it really has nothing to do with the Capcom exec's comments. In fact, he wrote his answer on May 7, before the erroneous Bloomberg report even came out.
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