Forty percent of freemium players buy in-game goods
According to a new survey by the NPD Group, four out of every ten consumers of freemium games have made in-game purchases.
All Stories Tagged: NPD Group, Page 6
Return to Page 1Kids 2 to 14 buy one fifth their entertainment media digitally
A new NPD Group study finds kids ages 2 to 14 spend $0.21 on digital content out of every dollar's worth of entertainment they buy today.
Analysts warn of substantial decline ahead of July NPD release
Analyst firm Cowen & Company is predicting that tomorrow's NPD Group will confirm that July was the worst industry sales month since September 2005.
