Facebook (META) currently losing money on Reels despite the feature's popularity
Mark Zuckerberg revealed that while Reels is a popular feature, the company needs to improve its 'monetization efficiency' to better capitalize on its popularity.
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Mark Zuckerberg revealed that while Reels is a popular feature, the company needs to improve its 'monetization efficiency' to better capitalize on its popularity.
It would seem that Meta was able to put up winning numbers when it came to revenue expectations for its Q4 2022 earnings results.
In a letter released by Mark Zuckerberg, the CEO said the cuts were because 'revenue outlook is lower' and a push to operate more efficiently.