iOS 14.5 Ad Tracking opt-in feature could change mobile advertising
One of Apple's newest features for iOS devices has the potential to cause a seismic shift in mobile advertising.
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One of Apple's newest features for iOS devices has the potential to cause a seismic shift in mobile advertising.
The tech giant has plans to shift towards more privacy-friendly practices moving forward.
Google CFO Ruth Porat disclosed a slow down in the company's ad revenue as the global COVID-19 pandemic intensified in March.
Epic Games joined several other YouTube advertisement partners in pulling and pausing their pre-roll advertisements on Google's video service. For the time being, Fortnite ads are not playing on YouTube.
New TV ad for Gear VR follows in a long line of oddities the company has made in promoting its products.
Microsoft is preparing NUads, short for "natural user-interface ads," a new service that will help advertisers enhance Xbox ads with Kinect support.