Xbox marketing shifting focus to become 'an entertainment brand'
Xbox will become more than a gaming brand, a VP reveals. With 40% of all Xbox activity being "non-game," Microsoft will market the platform "more as an entertainment brand this year."
READ MORE >Xbox 360 update brings PayPal to Live
The rumors are accurate, Xbox Live will receive an update that adds PayPal functionality to the console.
READ MORE >"I could have swore his snippet said "IF the rumors are accurate""
see all 11 commentsMicrosoft buys Skype, adding Kinect and XBL support
Microsoft has announced that it will acquire the VOIP company Skype for $8.5 billion. Skype support is planned for Kinect and Windows Phone devices, plus continuing support for non-Microsoft platforms.
READ MORE >"bingo. people don't want organic growth from microsoft anymore. MS will just go old school and ..."
see all 24 commentsBlack Ops DLC redemption issues on Live
Xbox.com Support lists issues with redeeming Call of Duty: Black Ops 'Escalation Map Pack' codes from GameStop as well as ongoing issues with Modern Warfare 2 phishing scams.
READ MORE >"The Banhammer has been laid. Maybe gamestop jacked all the codes and used them for the ..."
see all 2 commentsKinect leads Microsoft Q3 2011 results
Kinect was among Microsoft's biggest profit-drivers in the third quarter of the 2011 fiscal year, helping push the Entertainment & Devices division to a 60% increase from the same period last year.
READ MORE >""was among MS biggest profit drivers in the third quarter of the 2011 fiscal year" Um, it's only ..."
see all 23 commentsMicrosoft at CES: Torchlight on XBLA in 'House Party' Event, 8 Million Kinects Sold and More
An Xbox Live Arcade release of the splendid Torchlight and the opportunity to hold eerie chat shows with your friends Live Avatars via Kinect are...
READ MORE >"You keep on saying the numbers speak for themselves. But what you don't fucking get, is that we ..."
see all 24 commentsXbox Live Rewards Program Launching Today
To show how much it appreciates your custom and cares for you on a personal level, Microsoft is launching a rewards program for the Xbox 360...
READ MORE >"Would rather they kill the Rewards program and lower the price of Live Gold back down to $49.99. ..."
see all 20 commentsReuters: Microsoft in Talks to License TV Network Content via Supported Devices
Citing multiple sources, Reuters reports that Microsoft is in discussions with media content providers to offer its users television programming...
READ MORE >"This is really interesting. One the one side you have Netflix with an all-you-can-eat model. ..."
see all 8 commentsCall of Duty: Black Ops Sets New Five-Day Sales Record, Trumping Modern Warfare 2
Having declared last week that Call of Duty: Black Ops was "the biggest entertainment launch ever" after raking in an estimated $360 million on...
READ MORE >"The multiplayer is a solid improvement over MW2. People need to stop talking shit about ..."
see all 36 commentsWindows Phone 7 Launches Today in North America with Xbox Live Support
With Windows Phone 7 devices on sale in the US and Canada, buyers will now be able to log on to Xbox Live on the go, padding his or her Gamerscore...
READ MORE >"sry for ur views, but i appreciate the good work and so i have written this.... "
see all 25 commentsXbox Live Gold Discount 'Family' Four-Pack Launches
Microsoft's $99.99 Xbox Live Gold Family Pack has launched, offering four subscriptions for less than the recommended price of two along with a...
READ MORE >"and so does households with internet... would you want cable charging you per family member? "
see all 28 commentsUpgraded Xbox.com With Web-based Avatar Editor Launches Tomorrow
Microsoft plans to relaunch the official Xbox site tomorrow with a major redesign. Along with the fresh coat of paint you can see in the images...
READ MORE >"By the very fact that it is NOT Mark Gormley it is effeminate. As a god among men, any attempt ..."
see all 17 commentsGet AT&T U-Verse TV on Your Xbox 360 Starting Oct 15
As part of the Windows Phone 7 announcements today, AT&T revealed it plans to finally let customers use their Xbox 360 as a U-verse receiver...
READ MORE >"Well, you can put the primary receiver in the room where you want a 2nd TV with U-Verse, then ..."
see all 6 commentsHands-on With the New Xbox 360 Dashboard Update
Later this fall Microsoft will update the look and feel of Xbox Live once again, updating it from the New Xbox Experience. Gamers got their first...
READ MORE >"I'm hoping they eventually come out with a way to delete or disable the stuff we're simply not ..."
see all 25 commentsHalo: Reach Debuts in Second Place on Xbox Live, Initial Numbers Included a 'Manual Error'
Although the Xbox Live Activity listing provided by Major Nelson yesterday placed Halo: Reach in third place for Xbox Live usage for the week...
READ MORE >"When you do this you have to copy a unique key from an existing 360 hard drive. Thus, you and at ..."
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"I am also one of those PC gamers as well. But I also have 100 people on my flist and only around ..."
- Yumcheese see all 48 comments