Sony released its PlayStation VR today and it appears the company has high expectations for the peripheral as it expects to sell “hundreds of thousands” of units after today’s launch. As a result, Sony has ramped up its production capacity to meet with its expected demand.

Sony Computer Entertainment Europe president and chief executive Jim Ryan spoke with CNBC saying the company expects strong sales of the PlayStation VR. “We know from the data we have from pre-orders that the interest we have is significant," Ryan said adding sales at launch is expected to reach “many hundreds of thousands.”

With such a high demand, Sony will need to keep up with the combination of strong production and supplies. Thankfully, Sony has already taken this into account by ramping up production. “We know that the replenishment cycle is a good one, production is going exactly as we anticipated. We have made decisions to further increase capacity at the back end of 2016 and into 2017, so there are going to be a lot of PlayStation VRs around the world, whether that's enough to satisfy the demands of the market, we'll see,” Ryan said.

We find it a bit surprising to hear Sony is expecting such a high demand for its PlayStation VR. We’re believers in all things VR, but we also know there isn’t a must-have title yet for the platform. Once the PlayStation VR gets its killer title, then we can expect it to sell even more units.