Hearthstone launched its third major expansion this week, injecting hundreds of new cards into the long-lasting game. True to its CCG roots, it has remained a single release, no sequels or spin-offs, with expansions prolonging its lifespan far beyond most multiplayer games. Could other games find similar success with the same business model?

This week, we talk about expansions in the age of digital distribution. Why don’t more publishers iterate on a single release over a longer time? Is new boxed retail worth the investment? What would make the industry shift to a more add-on based model?

Be sure to visit AudibleTrial.com/Chattycast for your 30-day trial with a free audiobook download of your choice.

RSS | iTunes | Download this episode