Our industry is innovation-hungry. Players want to be wowed by new concepts and designs that challenge the medium, reinvent genres, and become entirely new blueprints for how we can interact with games. And in turn, video game PR touts just about every game or feature as wildly imaginative. If innovation is the marketing buzz word, iteration is a curse word. Small steps are frowned upon. But why? 

This week, the Chattycast talks about iterative and innovative game design. Why are small improvements so often derided? What benefits come with game design iteration? When is it valid to criticize iteration, and when should we give it the proper credit? How should this reflect in reviews, given that reviewers often have much more experience than the average player?

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