Destiny gets humorous fragrance-themed ad from Microsoft
If it existed, you'd bet that we would smell Legend-ary.
With Destiny just four days away from release, Activision is going all out with a marketing blitz for the game, including a savvy new live-action trailer from the director of Tron Legacy. Microsoft's Europe division, meanwhile, has a different approach. With fragrance.
The publisher has launched a new Destiny Fragrance page that, at first, advertises an actual Destiny cologne that players can apparently spray on themselves to smell…Legend-ary. However, the truth is, it doesn't exist. It's just a coy tie-in for the forthcoming game.
Says the site, "OK, so here's the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox. This is, we didn't have permission to run adverts for the game. So we didn't. Thanks for smelling that something was up."
Damn. And here we were looking forward to smelling like galactic victory.
Destiny arrives on September 9th for Xbox One, Xbox 360, PlayStation 3 and PlayStation 4.
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replyRobert Workman posted a new article, Destiny gets humorous fragrance-themed ad from Microsoft.
If it existed, you'd bet that we would smell Legend-ary.-
Nice passive-aggressive marketing, Microsoft. "Waaaah, Sony's the only one who Activision will let advertise the game!" Now you know what it's like dealing with exclusives; be glad you're not getting sued.
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yeah, good job.
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Hell, they do this every year with CoD too. It's a multiplatform game, but I can't remember the last time I saw an ad for it that showed anything but an Xbox logo.
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