"When the dust settles, Marsha and I are hoping - quite reasonably, we think - for a pay-through rate of 85-90 per cent. [snip] Regarding sales, King admitted they weren't equal to the previous book he sold online, Riding The Bullet, but said that the publicity campaign for this second book had been smaller.

This kind of strategy and the surprising success they are claiming could have some interesting possible impacts on other industries. (read: games) Well, maybe..