BioShock Infinite box art designed to appeal to frat houses
The decision to use such boring art for BioShock Infinite was quite intentional. Creative director Ken Levine admitted that the cover is meant to appeal to "frathouses and places like that."
The PS3 version of BioShock Infinite proudly touts its exclusive promos
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Shacknews
replyAndrew Yoon posted a new article, BioShock Infinite box art designed to appeal to frat houses.
The decision to use such boring art for BioShock Infinite was quite intentional. Creative director Ken Levine admitted that the cover is meant to appeal to "frathouses and places like that."-
I don't see the issue. It's still a shoot tons of shit action FPS.
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Well then their first mistake was naming the game "Bio" anything because I imagine the wider audience they are trying to trick into buying a game they don't want probably just tunes out while their eyes glaze over as soon as they read Bio____.
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Sadly, this marketing play does read like the "we need to market this game to EVERYONE!!" tactic that dilutes its meaning among its devotees. They're even sanctioning putting a paper bag over the game box's head (i.e.: printing out a fan-made box cover art sleeve).
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It's one thing to delay a game repeatedly with the promise of further polishing, I'm fine with that. There's nothing wrong with being honest and saying it needs more work and I respect any team willing to fix more issues before a game is debuted to the public.
This on the other hand sounds like they're trying to tap into the Call of Duty crowd. I hope it's just a marketing mission rather than adapting the game around that market.
See, I actually like Black Ops 2, but only now because I bought it for PS3 rather than for PC where MW2, Black Ops, and MW3 had a lot of problems.
But Call of Duty is a quick to pick up, and quick to drop arcade game that is fun and easy to get into.
Bioshock is supposed to be fun, but incredibly well made and a game that you can really immerse yourself in and be shocked by how unique it is. The story is supposed to be engrossing.
I fear that once they start trying to market to the wrong crowd they'll start making the game fit the wrong crowd. -
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It's probably too late; the sleeves are probably already printing for mass production. Note the wording here:
"The thing we’re sure about is that we’re going to be releasing a whole set of alternate covers that YOU can download and print." -
I like reversible covers anyway, because you generally have nice art instead of all the silly bullet-list-of-features crap that isn't really exciting.
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meh. anytime anyone says "our marketing research shows" what comes next is a bad idea.
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No, frat boys have no interest in Bioshock - nor should Ken really give a shit about attracting them. Attempting to get people who are derply in love with Twitch-Twitch-War-Game-2012 to stay at the trough of Bioshock is a defeating notion at best, and at worst - a sign that the game itself is going to stray from the things that made it great in an attempt to nurture the interests of those bros.
You don't want those bros, Ken. Those bros won't love you.-
Ken doesn't want love; he just wants money.
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Well shit, this relationship is never going to work.
But... but Ken, until you do me wrong, like Bioware, I'll... I'll give you money.-
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That looks bad, but I prefer the box art of the Steam version anyway.
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99% of box art is unoriginal as fuck, why is everyone focusing on this particular box? are people hanging box art on their walls nowadays?
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Because it's very, very popular to call everything "Overrated" and dismiss it out of hand for whatever stupid fucking reason at all.
Even over the box art.
Even if no one has played it yet.
Even if it comes from an excellent pedigree.
Even if the lead designer has an even better pedigree.
Because everything is overrated. EVERY. THING.
Over. Rated. Meaning that not only do you not like the thing, but everyone else who likes the thing is wrong. It's not good enough anymore for someone to just not like the thing, they have to drag everyone else down by denigrating their tastes.
It's fucking peer pressure stupidity wrapped in the guise of high thinking elitist snobbery.-
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High fucking five.
That shit really winds me up.
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congratulations. you win shacknews today
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Thank you! I usually lose so this makes me happy.
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THIS is the post that gets an INF? There are many worthier posts.
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Like all of yours?
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hell yeah light up this bitch like bluesnews
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For everyone that played System Shock.
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The problem with Bioshock was that the game was completely different than we were lead to believe it was going to be. In interviews the developers laid out so many features they wanted to incorporate, but most of them were cut out. Eventually we just got a game that was a cartoony Doom 3, rather than the involved, transcendental action-RPG experience we were lead to expect.
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Yup. I blame piracy. Piracy, regardless of how it actually affects sales, absolutely affects a game's value.
When you have to save your money all week, or all month, just to buy a game, you appreciate the game a lot more. When you take it off the internet for free, every little glitch becomes a monumental justification for taking the game. It's this need to justify guilt that is making gaming websites a cesspool of derogatory comments by entitled, elitist snobs.-
people on the internet are critical and bitchy about everything, do you think people were pirating Chipotle's yesterday
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thats a pretty broad brush you're painting with lol
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Well deserved stars, Judas! Every reason to just let it be and not break down the meta here folks.
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People are complaining, because Bioshock isn't a generic franchise at all, yet its third installment gets a totally generic box art, admittedly designed to "appeal to the casual audience". That's just pathetic.
On top of that the box art isn't only generic, but it looks outright awful.
People care about this one particular game's box art so much, because it utterly mismatches the included content. At least that's what they believe and I do hope they're right.-
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I am not outraged at all. I think it's a really ugly cover and I buy boxed games for two reasons: to actually own a physical thing that I can easily install the game from at all times without being dependent on the internet and partially for some kind of collector's reason. I'm not really a collector of anything, but somehow I really like having videogames on shelves.
You are right about it not affecting the game though. It's luckily true that the most important thing isn't disturbed by this, but that doesn't change the art being ugly. Even if it was designed to attract casuals to it, it is UGLY. xD
However, should the game really be released like this, it won't keep me from buying it, that would be silly.
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Ironically, I was in a fraternity in college that was full of dudes crazy excited about BioShock. Plenty of hardcore gamers in that group.
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Nice! I like the part where you call it fart house.
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Once again dumbed down to the LCD. It is the kind of BS that ruins gaming. Oh and if I hear another dev go on and on about balance I will puke. Always taking what is fun for some and watering it down. No respect for the Hard Core gamer.
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You sound a bit like this guy, with your use of "Hard Core" gamer. http://www.youtube.com/watch?v=1grlHF7uyWg
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Touché @GreggD LMAO!
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