Mass Effect 3 copies launched into space
Electronic Arts is going all-out marketing the finale of the Mass Effect trilogy. Their latest stunt will have the publisher launching copies of the game into space using weather balloons.
Last year, THQ received a lot of flak for launching promotional materials for Homefront into the San Franciscan skies. So, what will happen when EA launches copies of Mass Effect 3 into space?
Electronic Arts is going all-out marketing the finale of the Mass Effect trilogy. Their latest stunt will have the publisher launching copies of the game into space using weather balloons.
The copies should (theoretically) descend around the world in cities that would be ripe for Reaper invasion: New York, San Francisco, Las Vegas, Berlin, London and Paris. A GPS tracking device will be attached to each copy, so that fans will be able to try and retrieve the copies as they touch down. According to USA Today, each copy can be tracked via masseffect.com.
Mass Effect 3 will be available on March 6th. Unless you retrieve one of these early copies from space, that is.
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replyAndrew Yoon posted a new article, Mass Effect 3 copies launched into space.
Electronic Arts is going all-out marketing the finale of the Mass Effect trilogy. Their latest stunt will have the publisher launching copies of the game into space using weather balloons.-
Those idiots at EA are going to lead the Reapers right to us!
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Less money on launching shit into space, more money on making game good.
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I think it's gotta be something like those E-trade commercials with the babies.
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Lol, I think you are giving them too much credit!
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Just figure out where they're going to land and boom free copy.
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LOL this ^
aliens are far too intelligent to use control pads
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I hope one of those ballons hits my car as I'm driving and I crash, then I will sue EA and own the mass effect series
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Guess I am the only one that thinks this is an awesome idea lol. It would actually be even cooler if the box art has a special reaper cover.
I wonder what version of the game they are sending up. Most likely I would wager Xbox360 since the biggest fan base is there.-
Agree - I think this is awesome - we don't see this kind of outcry when someone does it with a camera. :-
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Not at all. It's just that it's not "cool" to like things. If you want to be cool, you have to be negative and say that EA is trying to do us harm by marketing their product too much! Don't you know the rules?
By the way, I think this is cool too. But I'm a bit biased when it comes to anything Mass Effect. :-)
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Now they've done it. When the aliens get a copy and find out what an aggressive DLC-mongering species we are, they'll come here and wipe us out.
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