Warner Bros. Montreal has been working on a number of unannounced projects set in the DC Universe. Warner Bros. Interactive Entertainment has been focused on doing video games--and doing them right--ever since the runaway success of Batman: Arkham Asylum. So, what's the studio's strategy for their upcoming comic book games? "Forget the movies."

"We're not satisfied anymore with sub-par superhero games," WB's Martin Carrier said. "Now, it's like they should be better than all the other games."

Carrier says that the best way to ensure a quality superhero game is to simply avoid movie tie-ins altogether. "It's not about hitting the movie date or some arbitrary date," Carrier told Canadian Business (via IGN). "It was giving the game the time it needs to be successful and really just concentrating on the quality of it."

The flexibility offered by not being a movie tie-in allows developers not to follow the script of a film, but draw from decades of material from the comics. "It’s really about make the game what it needs to be and forget the movies," WB's Reid Schneider added.

Schenider argues that avoiding movie cash-ins is not only good for developers, but it will ultimately help WB's bottom line. "If you just look at the market, the number of those and the money they’re bringing in is dwindling.,. There’s a real stratification of games where only the really high-quality games with mass market appeal are making money. That whole middle layer, where there were movie games or cash-ins--that market is gone."