Speaking with MCV, Moore described a scenario where the FIFA game brand could eventually become something delivered to users on a digital platform, but that era is still far off for the global market.

"Personally I still think there'll be discs five years from now," Moore said. "One of the great things about FIFA is that it does permeate pretty much every corner of the world and there will be countries that don't have the broadband infrastructure that we're used to."

Specifically calling attention to the Eastern European market's love for the PC platform, and the relatively low broadband internet penetration, Moore outlined that it's still important to spend "a lot of money" on bringing discs to certain markets.

"But generally yes, of course, I think there will come a time when FIFA is less a disc that you wait for in late September/early October, and more something that we provide 365 days a year, he explained. "There will be beats and cadences where we ship something here and ship something there and that may be physical and it may be digital."

FIFA 11 launched in North America on September 28 and on October 2 in Europe. Since launch, the series had shot to the top five slot of NPD's September report for the US, selling 2.6 million units--up 29 percent versus last year. "We knew we were going to be up," Moore admitted, noting Team USA's performance at the World Cup may have had a positive spin on sales figures. "But we were pleasantly surprised at how much we were up, especially in a challenging market right now. These are just stunning numbers."

While FIFA is now considered the annual "must have" for footy fans around the world, Moore is respectful of Konami's Pro Evolution series, which used to be the enthusiasts number one video game selection. "This year, the last time I looked, we were, I think maybe seven or eight Metacritic points ahead of them, which is pleasing, but no, there's no question of relaxing or feeling comfortable--that's just not in our nature."