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August NPD: Xbox 360 and Football from EA Top Charts for Second Straight Month
Brian Leahy
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Last month, the Xbox 360 sold more hardware than any other system for the first time since 2007. Microsoft managed to pull it off again posting a second straight month of topping the hardware sales, though overall sales were down month to month. The PlayStation 3 was the only console to show gains versus the prior month, but has still not returned to its June sales of 304.8K units. The Wii posted its lowest hardware sales since launch.

    U.S. Hardware Sales - reporting August 1 to August 28, 2010
  1. Xbox 360 - 356.7K (down from 443.5K)
  2. Nintendo DS - 342.7K (down from 398.4K)
  3. Wii - 244.3K (down from 253.9K)
  4. PlayStation 3 - 226.0K (up from 214.5K)
  5. PSP - 79.4K (down from 84.0K)

On the software side of things, EA followed last month's chart topping performance of NCAA Football 11 with strong sales of Madden NFL 11 across the Xbox 360 and PS3 versions, combining for around 1.8 million copies sold. 2K Czech's Mafia II charted at 4th and 7th, but probably didn't meet publisher Take Two's expections. Previous titles in the genre from Rockstar Games like Red Dead Redemption and Grand Theft Auto IV have been chart toppers. Interestingly, it also sold better on the Xbox 360 despite the PS3 copy shipping with platform exclusive DLC included at no additional charge.

"With over 300K units sold at retail in August, Starcraft II: Wings of Liberty (PC) would be the second best-selling game for the month if we were reporting on total entertainment software sales. In fact, PC games retail dollar sales saw a 35% increase over last August." Way to go, PC games!

    Top Ten U.S. Console Games - reporting August 1 to August 28, 2010
  1. Madden NFL 11 (360) - 920.8K
  2. Madden NFL 11 (PS3) - 893.6K
  3. Super Mario Galaxy 2 (Wii) - 124.6K
  4. Mafia II* (360) - 121.6K
  5. New Super Mario Bros. (NDS) - 110.4K
  6. New Super Mario Bros. (Wii)
  7. Mafia II* (PS3)
  8. Call of Duty: Modern Warfare 2* (360)
  9. NCAA Football 11 (360)
  10. Wii Fit Plus* (Wii)
*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware. Overall, the industry generated 10% less revenue during August 2010 ($818.9M) versus August 2009 ($910.3M), split across a 5% drop in hardware sales and a 14% drop in software sales. September will see the release of Halo: Reach on the Xbox 360 and PlayStation Move on the PS3. It will be interesting to see how that shakes out, though the audiences for both experiences are fairly different.

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