Gearbox Files 'Z-Day' Trademark

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Borderlands and Aliens: Colonial Marines developer Gearbox Software recently filed for a trademark on the phrase "Z-Day," Siliconera noticed early this morning.

The filing covers "computer game software for personal computers and home video game consoles" as well as "motion picture films about action and adventure."

Going by its official website, Gearbox currently has three unannounced projects in development alongside Aliens: Colonial Marines. However, there's no guarantee that "Z-Day" is among those projects--last year, the company filed for several War Hero trademarks, including World War II Hero, but explained that such a project was "something down the road" and had yet to be discussed with any "potential partners."

We've reached out to Gearbox for additional details, and will update accordingly.

Chris Faylor was previously a games journalist creating content at Shacknews.

From The Chatty
  • reply
    May 27, 2010 11:03 AM

    ...oh no - Gearbox is working on the movie tie-in for World War Z...

    • reply
      May 27, 2010 11:19 AM

      "oh no" exactly what I thought. lkasjdf.

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      May 27, 2010 11:33 AM

      [deleted]

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        May 27, 2010 11:45 AM

        somehow, i wouldn't be suprised

    • reply
      May 27, 2010 8:41 PM

      Was this book any good?

      • reply
        May 27, 2010 10:35 PM

        Yes. It's presented as a series of interviews with survivors of the Zombie Wars, at various points during and after those wars. The story's well-articulated and beautifully presented; just thinking about the interview that touched on North Korea still sends a shudder down my spine.

    • reply
      May 27, 2010 9:47 PM

      I really liked it. Couldn't put it down.

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