Battlefield 1943 Sells One Million on Xbox Live Arcade
The game, which costs 1200 Microsoft Points ($15), served as a bite-sized preview to future Battlefield games and allowed gamers to check out the new version of developer DICE's game engine, Frostbite, before Battlefield: Bad Company 2 was released.
It would appear that this strategy is effective. The above sales figures don't include sales on the PlayStation 3 through the PlayStation Store, and the oft-promised PC version has still yet to launch. Recent reports have suggested that Electronic Arts is considering similar paid downloads to build up buzz for upcoming retail releases.
Other companies are alsop exploring this strategy. Atomic Games president Peter Tamte told me his new title, Breach, will be marketed with this strategy: a $15 downloadable game that offers a bite-sized experience instead of a full-on retail game at $60.
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I doubt there will be a PC version at this point.
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http://www.bluesnews.com/s/108862/bf1943-pc-version-soon
The Battlefield Blog has word that Battlefield 1943 has reached the one million unit sales milestone on Xbox LIVE Arcade faster than any previous game. So far the World War II shooter has sold zero units on the PC, but this may change shortly, as they say: "Soon our PC fans will also be able to get in on the action that Xbox 360 and PS3 users have been enjoying since July 2009." Last August EA announced BF1943 for the PC was delayed until early this year.
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