Children's properties such as the unsettling In the Night Garden are likely targets for Wii and DS releases while MCV says "more long-running brands" could head to "all sorts of platforms." Social networking sites and the iPhone are also potential platforms.

"We are open to conversations with anybody in games about all kinds of business models to see how we can extract more value," said managing director for Children's Neil Ross Russell. However, he declares "What we're trying to do is build the brands here--this is not about opportunistic licensing."

The publicly-owned broadcaster's commercial tentacle BBC Worldwide is in charge of the endeavour, with former the former VP of EA's Social Games Group Robert Nashak today named executive vice president of Digital Entertainment.