"Hundreds of movies from all major studios will be available to be streamed in standard definition and high definition directly to Internet-enabled Bravia and Blu-Ray devices in the United States starting next month," revealed Sony Networked Products president Kaz Hirai during the company's keynote speech.

"This premium video service will also be available on... any Windows-enabled PCs also starting next month. On this platform, standard definition movies can be downloaded and viewed on your PC and the service will be available initially in six countries."

The other initial five countries should be Japan, the United Kingdom, Germany, France, and Spain, the only other countries currently with PSN Store video content--though Hirai noted Sony has "plans to add more countries later this year."

"It's time to harness the power of the PlayStation Network infrastructure and leverage the Network experience across new product platforms," said Hirai, explaining that the new video service will use existing PSN accounts and Wallets. He also revealed plans to "create a common user experience across all of our product lines."