Dead Space Extraction Sales Slow, Analyst Points to Poor Marketing

October 21, 2009 4:20 PM

Sales of Visceral Games' Dead Space Extraction--the Wii rail shooter adaptation of the original Dead Space--have been unimpressive following its September 29 release, leading one analyst to blame a lackluster EA marketing campaign.

The game sold only 9,000 copies in the US between September 29 and October 3, according to NPD sales data. "Electronic Arts didn't market Dead Space Extraction as much as it does with other titles," said EEDAR analyst Jesse Divnich to Edge.

"The success or failure of a Wii title usually correlates directly to marketing spend," he added. "If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA."

Nick Breckon

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Nintendo Wii

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R4di4ti0n.

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October 21, 2009 4:27 PM

I was actually considering dusting off my Wii for this.

Not buying it of course, i will never buy another Wii game. But the old 'buster should have a copy i can snag.