"We are just a few short weeks away from release and we want to assure gamers there is way more to Borderlands," said Gearbox CEO Randy Pitchford. "A lot more. So to get that point across here is just a tiny little tease."

The game hits PlayStation 3 and Xbox 360 on October 20, with the PC edition following on October 26. Read on for the full text of Pitchford's teasing statement, including an explanation as to why Gearbox pursued such a marketing strategy:

So, Borderlands is pretty damn huge. How huge? We're talking 60+ hours of questing available to the player in just the first play through. But the thing is, all of those screenshots and trailer footage have just been showing the noobie areas of the game. You haven't even met the real bad guys yet in Borderlands; the content past level 15.

What we've been trying really hard to hold things back and not reveal too much and spoil most of the game. Yes, it has been mentioned that Borderlands has other environments in the game like snowy mountain tops and the military installations but we aren't showing it! Remember all of those movie trailers you've seen that give away all the best stuff and the whole damn story before you're even at the theater? Yeah, we think that sucks too.

We are just a few short weeks away from release and we want to assure gamers there is way more to Borderlands. A lot more. So to get that point across here is just a tiny little tease.

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