Stepping into the shoes of Luis Lopez, "Part-time hoodlum and full-time assistant to legendary nightclub impresario Tony Prince (aka 'Gay Tony'), players will struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price." With helicopter gunships.

The Ballad of Gay Tony will be released October 29 for download on Xbox 360 at $20. Arriving the same day is 'Grand Theft Auto: Episodes from Liberty City,' a $40 retail disc with standalone versions of Gay Tony and previous DLC 'The Lost and the Damned.'