PlayStation 3 'It Only Does Everything' Ads Debut

August 27, 2009 10:25 AM

With the PlayStation 3 price drop and slimmer model now official, Sony has kicked off a new marketing campaign that carries the tagline of "It Only Does Everything."

The campaign will see Sony "have direct conversations with consumers about everything the PS3 can do," SCEA VP Peter Dille explained on the PlayStation.Blog before premiering the first commercial (below), which pokes fun at the months of rumors and leaks that prefaced the official announcment of the price drop and new model.

The second video, meanwhile, centers around candles and online functionality:

Chris Faylor

Chris Faylor was previously a games journalist creating content at Shacknews.

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zooolander

 reply
August 27, 2009 10:28 AM

What crap adverts. I mean, I agree the PS3 is now fairly priced for what it does, but those adverts are terrible. I've never seen such a bad attempt at a Nathan Fillion impression-
- two50six
  
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  August 27, 2009 10:45 AM
  
  what? Nathan Fillion? What are you talking about? Honestly this is probably one of their better campaigns since the PS3 was launched and Im biased considering where I work.
  - SigmaDraconis
    
     reply
    August 27, 2009 11:53 AM
    
    Considering some of Sony's earlier ads, these are better than decent. They also quickly get to the point of the PS3 now retailing for $299.
- Fighting_Dairy_Farmer
  
   reply
  August 27, 2009 10:50 AM
  
  Remember that Sega commercial where the guy gets a boner?
  "GET OF MY LAWN!" lol
- logan
  
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  August 27, 2009 11:24 AM
  
  id say it reminds me more of a Jonah Hill and Bill Kurtis impression.
- grmreapr
  
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  August 27, 2009 11:38 AM
  
  If I have to google you're reference, its both esoteric and irrelevant. good day sir.
  - Modica Sol Solis
    
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    August 27, 2009 1:12 PM
    
    If you have to google Nathan Fillion, you are a terrible human being.
- kevp
  
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  August 27, 2009 12:01 PM
  
  what possibly makes that a Nathan Fillion impression?
- ihya
  
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  August 27, 2009 12:01 PM
  
  Your opinion is in the minority it seems.
- waxthirteen
  
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  August 27, 2009 12:06 PM
  
  I kinda hear the Nathan Fillion he's talking about (in the second one), but I REALLY don't think it's intentional.
  
  thought they were fun commercials. really quite harmless.