Prospective traders select the games they wish to trade, with the values prominently displayed, and are then provided with a free shipping label. Once the product arrives at Amazon.com, that value is added to one's account. Those that trade by March 19 will receive a coupon for 10% off a single game or accessory.

The games must be in "good condition" and include the original packaging.

According to Lazard Capital Markets analyst Colin Sebastian, a survey of ten games shows Amazon is "offering a slight premium to GameStop for a number of trade-ins."

However, Sebastian told GameDaily BIZ that the firms does "not expect a significant impact on GameStop's used business as a result of Amazon's new trade-in program." He explained that though Amazon can offer a greater trade value and a better selection of used games, the delay in receiving credit has been unpopular in past scenarios.

Toys R Us recently began testing its own trade program, the market being a substantial source of profit for GameStop. In Q2 2008, used game sales made up 49.7% of GameStop's profit, though they only accounted for some 26.1% of total sales.