Capcom: Digital Distribution More Important than Retail Channels

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Capcom vice president of strategic planning Christian Svensson has said that PC digital distribution is now more important to the company than retail sales.

"No question in my mind. Digital distribution on PC ties directly into our strategy," said Svensson in response to Rock Paper Shotgun's question of whether digital channels were now taking precedence over retail at the company.

"We will probably do as much digital selling as retail in the current climate," added Svensson, who noted that Capcom is currently one of the leaders in console digital distribution as well.

Svensson also explained that, much like Valve, Capcom is taking a global view on the PC in order to maximize its distribution.

"We have brands that are very appealing, but the platform of choice in many countries is not a current-gen console," he said. "The PC is global, and it's ubiquitous. And quite frankly, the more people who shy away from that platform, the bigger the opportunity."

From The Chatty
  • reply
    March 4, 2009 11:59 AM

    And yet, Devil May Cry 4 is still not on Steam...

    • reply
      March 4, 2009 12:17 PM

      at least they got Devil May Cry 3 on there. Part 4 is a no show tho

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