"Yesterday, Stardock announced that they would be selling Braid at the end of March for $19.95," wrote Braid developer Jonathan Blow on his blog. "This price has proven to be unpopular in certain areas of the Internets, so I've reduced it to $14.95." "Some people have asked why I picked the $20 price point," he continued. "The answer is, I just looked at some comparable games on the PC and saw how much they were charging."

Blow cited Crayon Physics Deluxe, World of Goo and Aquaria as examples of PC indie titles priced at $20.

"Ultimately, I would rather have people talking about the game itself, what they like and dislike about it, than about how many American Fiat Currency Dollars it costs," concluded Blow, who noted that two additional distribution platforms for Braid PC will be announced shortly.