"We are actively pushing, and the way that we see the future is that the movie and the game are placed on the same disc," said PlayStation 3 director of hardware marketing John Koller to VideoBusiness. "There are a lot of developers who say, we have this game based on a movie, wouldn't it be great to marry these concepts? We will definitely see this stuff this year."

Sony's DVD division was confirmed to be working on a hybrid disc. Koller did not name any specific hybrid Blu-ray projects, but predicted that two or three will be released in 2009.

"This is a value message with the PS3," added Koller. "Consumers can capitalize on the larger amount of space with Blu-ray. There are grander experiences for movies or games."