"We have this product called DJ Hero coming out later this year, which is a turntable that you actually can play competitively and spin discs and mix songs," said Kotick during a CNBC interview transcribed by Eurogamer.

DJ Hero is rumored to come packed with a turntable controller, featuring three rhythm buttons, a cross-fader and various sound-effects dials.

Of course, just as Konami fired a lawsuit at MTV/Harmonix over Rock Band--Konami established the Guitar Hero format with its Guitar Freaks--so too could it be eying Activision's new property.

Konami's DJ-styled Beatmania games helped establish the rhythm genre in 1997. The company holds a patent covering the genre, and recently sued Pentavision over its DJMAX (PSP, PC) series.