The Get Game Smart website encourages families to play video games today, discuss appropriate content, set limits accordingly, practice online safety, and learn about parental controls in game consoles, such as Microsoft's own Xbox 360.

One activity, the "Do You Know Your Gamer?" quiz, tests a parent's knowledge about their children's favorite games, with an accompanying quiz for kids so parents can see how much they actually know--depending on the children's honesty, that is.

Those that complete certain activities will be entered into a Family Challenge Sweepstakes, which offers a grand prize of a $5,000 Best Buy gift card.

A search for Get Game Smart Ambassadors is underway--to enter, parent and teen teams are asked to make a brief video discussing their family's approach to proper media and game use. Winners may then participate in various game-safety activities, and will also be showered with prizes, including Zunes, an Xbox 360, and $1,000.

"I'm a dad, and I know how important it is for parents to get involved with their children's video gaming and media experiences, not to mention feel equipped to make sure those experiences are as fun and safe as possible," explained Microsoft Entertainment & Devices Division president Robbie Bach.

"The campaign reaches parents and their children in fun, effective and creative ways," said child online safety expert and Game Smart Campaign partner Parry Aftab. "This is a meaningful and fun campaign to get families to enjoy technology together and help them make smart decisions about balanced use of online media and video game."

Joining Microsoft in the campaign is retailer Best Buy, along with a number of other family-focused organizations, including the Boys & Girls Clubs of America, the Entertainment Software Association, Entertainment Software Rating Board, GetNetWise, iSAFE Inc., National Center for Missing & Exploited Children, National Institute on Media and the Family, National Urban League, NetSmartz Workshop, Parents' Choice Foundation, StaySafeOnline.org, Web Wise Kids, What They Play and WiredSafety.org.