Obama In-game Ads Target Battleground States in 10 Xbox 360 Games

October 14, 2008 1:04 PM

In-game advertisements for Democratic president candidate Barack Obama are running in more than just the Xbox 360 version of Burnout Paradise, with publisher EA confirming to AP that the ads will now appear across 10 titles, including Madden NFL 09.

Furthermore, the Obama ads are geographically targeted to 10 "battleground states"--Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin--according to GameSpot.

The advertisements will run up until November 3, the eve of the election. They will only appear in the Xbox 360 editions of the games as Microsoft subsidiary Massive handled their placement, while rival IGA Worldwide handles PS3 in-game ads.

In addition to Obama, Massive approached Republican presidential candidate John McCain with the prospect of in-game ads, though it appears his campaign declined.

Chris Faylor

Chris Faylor was previously a games journalist creating content at Shacknews.

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matthaeus

 reply
October 14, 2008 1:07 PM

So Obama joins the forces of evil?
- Angry Max
  
   reply
  October 14, 2008 1:10 PM
  
  He's been an evil spawn from the beginning...
  - ColoradoCNC
    
     reply
    October 14, 2008 4:34 PM
    
    Your post history shows that you are, indeed, rather angry. Very apt choice of names.
- FirstPersonCooter
  
   reply
  October 14, 2008 1:17 PM
  
  I can almost see a future McCain ad: " Obama knows Bill Gates, who made Vista. Barack Obama--Bad Judgement."
  - Mansmells
    
     reply
    October 14, 2008 1:32 PM
    
    hahahahaha