Microsoft Talks Xbox 360 Blu-ray Rumors
"As we've said before, Microsoft has no plans to introduce an Xbox 360 Blu-ray add-on," Microsoft told Edge. "Games are what drive consumers to purchase game consoles, and we remain focused on providing the largest library of blockbuster games available."
At the least, this is the fifth time Microsoft has denied the persistent rumors that the Xbox 360 will receive an upgrade to enable Blu-ray movie playback. Instead, the company is focused on the online distribution of movies and television shows via Xbox Live, which will gain support for Netflix's streaming video on November 19.
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They should just stop responding to the rumors.
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AgentPothead is right, they would just see it as a sign that what they want is going to happen. Everyone knows that if you scream loud enough to get a companies attention, they just might do something about it. However these people are forgetting it's Microsoft in this equation, and they rarely incorporate something unless it's so popular people are willing to hack their shit to put it on there