Dubbed Mines of Moria, the expansion kicks off the game's second volume, which packs new enemies and environments across its six chapters.

In commemoration of the date, Turbine and select retailers are offering several pre-order bonuses, including lower subscription costs--$9.99 for multi-month, $199 lifetime subscription--and other goodies. For all the details, hit up the expansion's official page.

The studio will also offer up Instant Win codes in specially marked boxes, offering buyers the chance to win one of the following prizes:

• $10,000 Cash (U.S. Dollars)
• Two Alienware Gaming Media Entertainment Packages
• Logitech Z-5500 THX Speakers
• NVidia GeForce 9600 GT cards
• Logitech G15 Keyboard & Logitech G9 Laser Mouse
• Alienware Ozma 5 Headphones
• Alienware Orion Backpack
• The Lord of the Rings Online Lifetime Memberships
• The Lord of the Rings Online 30-day game time cards
• The Lord of the Rings Online T-shirts
• 2GB Flash Drives