"It's the best portable device for gaming," said the ad, according to Engadget.

Earlier, Apple CEO Steve Jobs had introduced iPod Touch/iPhone games such as Spore Origins, Need for Speed: Undercover, and Real Soccer 2009.

Forbes predicted in June that the iPhone could eventually overtake the Nintendo DS as the dominant handheld gaming platform. About 700 games are now available to download on the platform.

Apple reported that it has shifted over 100 million downloads through its App Store during the first 60 days of its operation.