Ubisoft: Stronger Currency Makes Europe 'More Important' Than US, EndWar Will Change Industry
"Turnover in Europe is actually more important than the US now, and by more than 5%," Guillemot told GamesIndustry.biz, owing the shift to the strength of the pound and euro. "It's become a very strong market for us."
Echoing Nintendo's mission statement with its Wii and DS hardware, the Ubisoft executive expressed his belief that games such as Guitar Hero, Rock Band and Ubisoft Shanghai's upcoming voice-controlled RTS effort EndWar (PS3, 360) are increasing the popularity and appeal of games by making them more accessible.
"A game like EndWar, for example, which you can control by voice--it's totally changing the industry because it gives you the opportunity to command what's happening, and to have a quick answer to the orders you give," he explained. "I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying."
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deathofrats
replylol Seriously? What are the numbers in Europe versus America?
Also, voice control is going to take over the industry? Is that why everyone is clamoring taking advantage of the DS's microphone for their games or the countless Seaman and Lifeline clones out there? /sarcasm-
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I'm Batman!
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He didn't actually say that voice control was going to take over the industry. It sounds to me like his comment was more in passing than this article title suggests. He was just talking about how the industry is continuing to evolve with new ideas and gave EndWar as an example.
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voice command in games is awesome when it works...I remember the first socom you could give out orders to your teammates through the headset...it was sweet when it worked...in an rts...especially console rts games it'll make a huge difference since the controller is a terrible input device to play rts games...voice control I'd imagine would make it far more easier (and much more cooler)...maybe not much so in pc games as some may be able to click faster than they speak along with hotkeys....but if it's done right then it'll change console rts games for sure
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Agreed. I believe the first game I had that made a serious attempt at Voice Control was the updated Command: Aces of the Deep. The voice control was surprisingly passable for the level of power computers had in those days (circa 1995). Nothing like barking out commands to your U-boat crew in the midst of battle. Ahh, good memories. "Crash Dive! Schnell!"
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