EA Buys Napster Creator's Social Networking Firm
Founded by Napster creator Shawn Fanning, ThreeSF's first project was Rupture, a site that allows users to track achievements earned in Xbox 360 games as well as coordinate World of Warcraft (PC) activity. While terms of the deal were not provided, earlier rumors suggested a $30 million price tag and that Fanning would join EA.
The acquisition marks the latest community-oriented move for EA, which has made multiple efforts to build and strengthen its game-related communities through in-game features and websites, as demonstrated by the video sharing aspect of EA Black Box's Skate (PS3, X360).
The whole of EA's extremely brief announcement follows:
Electronic Arts Inc. (NASDAQ:ERTS) today announced it has acquired ThreeSF, Inc., a social network for gamers. Financial terms were not disclosed. More information about EA's plans for ThreeSF will be available in the weeks ahead.
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Saw this on techcrunch a while ago (hate that site, but they do break news) - I wonder what technology/IP his company had that warranted 30+ M from EA? You'd think EA could duplicate a social network that tracked achievements?