Atari Moving Away from Single-player Efforts, Contemplating Online Social Game Focus
"I don't see that we're going to be making huge-budget, single-player games in the future," he told Gamasutra. "That doesn't mean that we won't have ambition to do really incredible games that have high quality, high execution, and high innovation, but they won't be one-player, narrative-driven, start-middle-end games."
Instead, Harrison, who previously served as the president of Sony Computer Entertainment's worldwide studios, suggested that Atari might take a leading role in the shift towards online social games.
"I think Atari is part of an industry in some transition from pure packaged media to an online business model and social communication and community model," he observed. "If we are part of that transition, perhaps we are going to take a slightly aggressive, leading-edge role in that transition."
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...and perhaps, more likely, they'll continue to suck even slightly more, continuing to strive to take EA's leading-edge spot in that department.