The executive suggested that it was unfair to steal content from the same developers who are struggling to keep the PC gaming market alive in a market dominated by surging console sales.

"I think that we've arrived at a point now where I don't know how anyone could ever possibly justify pirating a game," Taylor told Eurogamer. "I just don't know how anyone could consider that a cool thing to do - it's not. It sucks."

"One of the things that I find frustrating is that PC gamers tend to be very passionate, and they love the people that make great PC games. If you ask any PC gamer what they think of John Carmack, they'll say he's a hero. What do they think of Tim Sweeney? He's a hero. Ken Levine is a hero. And yet many of them, sadly, will go and steal from them. I just don't get that," he added.

Taylor believes that digital authentication and an increase of post-launch content downloads available to legitimate owners of PC gaming software would help combat software piracy. It was recently revealed that BioWare's Mass Effect and EA Maxis' Spore would make use of copy protection requiring online validation every ten days.

"I think that we're going to see more digital authentication, and we're going to see more of an approach that says that PC games aren't products—they're a service," Taylor said. "You're going to start out with a basic service, which is the game, and then increase the value of that service [through DLC]. That's the direction it's going to go, because the pirates are just killing the developers."