Activision Reports Record Year, Profit of $344M in '08
The record profits were pulled from a total revenue of nearly $2.9 billion, up from $1.5 billion the previous year. Activision's fiscal year ends on March 31.
Activision's strong lineup was lead by Guitar Hero III: Legends of Rock and Call of Duty 4, which continued to perform well into the company's fourth quarter. The company records over 9 million sales of Call of Duty 4 as of March 31.
According to the publisher, 82.8% / $2.39 billion of its total revenue came from console software. The sale of portable games brought in 10.8% / $314 million of the overall sum, while PC games only made up a paltry 6.4% / $185 million.
A further breakdown revealed that Xbox 360 sales were responsible for 31% of the company's $2.50 billion publishing revenue, with PlayStation 2 software following at 29%. PlayStation 3 publishing made up 13%, Wii games checked in at 12%, and PC represented 6%. Nintendo DS software publishing followed at 5%, and PSP was responsible for 3%.
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I'm not sure that 6% of 2.9 billion is $1.85 million.
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