Blockbuster Focusing More on Games via Prominent Placement, Special Hardware Bundles

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Rental agency Blockbuster has announced several efforts to expand its presence in the video game sector, beginning with the placement of high-profile video games such as Mario Kart Wii and Grand Theft Auto IV in the formerly movies-only "New Releases" section.

The company further boasted that all of its corporate-owned branches in the United States are now stocking and selling software, hardware and accessories for the PlayStation 3, Xbox 360, Wii and Nintendo DS.

To celebrate, the Blockbluster revealed an exclusive PlayStation 3 bundle--containing a 40GB PS3, HDMI cable, Traveller's Tales Transformers: The Game, Blu-ray Remote Control, Spider-Man 3 Blu-ray disc, and 12-week PS3/Blu-ray rental card--is now selling for $499.99.

The retailer had previously attempted to get into the retail games business through the opening of GameRush stores within select Blockbuster locations, which allowed gamers to buy and trade gaming paraphernalia for new and used games and hardware.

Chris Faylor was previously a games journalist creating content at Shacknews.

From The Chatty
  • reply
    April 28, 2008 10:47 AM

    I'd probably switch my movie rentals to them from netflix if they started renting games with a better service than gamefly.

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      April 28, 2008 10:49 AM

      Think they've changed their in store free rentals policy since but I used to use the free tickets for a couple games each month.

    • reply
      April 28, 2008 10:49 AM

      Me too. GameFly is expensive too IMO.

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        April 28, 2008 11:02 AM

        yeah, gamefly is way too expensive. there's that company "gameznflix", but they never seemed to have any games in stock and their movie selection wasn't anywhere near as good as netflix. if netflix or blockbuster started doing games with similar stock/selection as their movies... well sign me up!

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          April 28, 2008 5:59 PM

          god gameznflix is such a fucking joke.
          their turn around was like a week and if you were expecting something they will switch it up at the last minute.
          and don't even get me started on their movie selection

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